Helps Your Website Rank Better
Google My Business is essential for Local SEO as it enables your business listing to appear in local search results for queries specific to your products or services.
Control Your Information and Service Offering
At the very least, use Google My Business to put basic information about your business into Google’s Local Search index. But Google My Business also offers a range of additional tools to help you attract and inform local customers. For example, you might add information like product lists, accepted payment types, menus and prices, plus interactive features such as photos and reviews. You can even add coupons and special offers for your visitors.
Manage, Showcase and Respond to Reviews
Increasingly, one of the most important elements of a Google My Business listing is User Reviews. Google has recently started a campaign to recruit users as “local guides”, rewarding them when they rate and review local businesses. High-quality, positive reviews from your customers will improve your business’ visibility, and increases the likelihood that a potential customer will visit your location.
Learn More About Customers
The Google My Business platform enables local businesses to learn even more about their customers by including a lot of extra analytics data you won’t find elsewhere. For example, on Google Maps, you can access information on where requests for driving directions to your business originated from. This might be useful information that can help you target new customers in the area, or potentially target a new suburb to expand into as your business grows.
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